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Gartner MQ ECM 2016 revisited
Den Gartner Magic Quadrant Enterprise Content Management 2016 hatten wir oben ja schon verlinkt http://bit.ly/2g5z008, aber da man ja die Quadranten-Grafik nicht ohne Erklärung verwenden soll - sie ist letztlich nur eine mögliche Darstellung aus der dahinterliegenden Datenbank - hier noch ein paar Anmerkungen und Auszüge aus dem Report.
Annahmen für die strategische Planung
Beschreibung des Marktes und Definition von Enterprise Content Management
Hier ist zunächst - wie immer - festzustellen, dass sich Gartner nicht an der allgemein gültigen Definition der AIIM international orientiert. Dies liegt auch daran, dass bestimmte Komponenten in die "Zuständigkeit" anderer Analysten bei Gartner fallen - so z.B. BPM Business Process Management, EIM ENterprise Information Management oder Archiving. So gesehen zeigt der Magic Quadrant füer Enterprise Content Management nur einen Ausschnitt der relevanten Funktionalität von ECM (siehe Wikipedia ECMS). Gartner definiert den Markt wie folgt und ändert dabei auch mal gleich wieder schnell den Fokus und die Definition:
"Gartner has traditionally used the term "enterprise content management" (ECM) to describe products with a range of capabilities for managing unstructured enterprise content. Although we still apply this term to such products, new technologies, external market challengers and digital business requirements are changing organizations' requirements for managing digital content. These changes are part of a functional evolution from a centralized, back-end, command-and-control focus on managing unstructured content to a more integrated approach that prioritizes content usability, processing and analysis. In response to these changes, Gartner has recast its definition of ECM to emphasize the strategic need for a more dynamic, flexible and adaptable approach to content within enterprises:
Die aktuelle Definition von ECM Enterprise Content Management basiert laut Gartner auf folgenden 8 Komponenten:
Document capture (scanning hardware and software, mobile device capture, optical and intelligent character recognition technologies and form-processing technology) performed either using native capabilities or through a formal partnership with a third-party solution provider.
The ability to store images of scanned documents as a native (nonrendered or converted) content type in a folder, and to route them through an electronic process. Extra credit is given for vertical or horizontal solutions, whether delivered directly or through partners.
Zum "Context" der Studie schreibt Gartner:
"Changes to ECM technologies and the ECM software market influence changes to organizations' business requirements. This Magic Quadrant reflects these changes by including:
These revisions — especially those to the inclusion and evaluation criteria — result in a new lineup and arrangement of vendors in this Magic Quadrant, which should not be compared directly with the lineup and arrangement of previous editions.
Recommendations
Application leaders in charge of ECM should:
Application leaders in charge of ECM should use this Magic Quadrant as just one tool to help them select an ECM software vendor and product. It should not be the sole influence on their decision. It is important that they devise selection criteria for their organization's particular functional and technical requirements. It is not wise, for example, to choose a Leader or to reject a Niche Player simply on the basis of either label. A vendor in any one of the four quadrants could be the best choice for particular needs."
Genug der Vorbemerkungen!
Magic Quadrant
Die Bewertungskriterien sind wie immer im Bericht gut erklärt. Nimmt man sich die einzelnen Sektoren des Quadranten vor, dann erhält man im Vergleich zum Vorjahr (http://bit.ly/ECMMQ2015) folgendes Bild:
Leaders
"Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of ECM, they have strong channel partners, presence in multiple regions, consistent financial performance, broad platform support and good customer support. They are very strong in one or more technologies or vertical markets. They deliver a suite of technologies that addresses demand for direct delivery of most (if not all) of the eight essential functional components of ECM software, that is tightly integrated, and that is unique or best-of-breed in each area. Leaders demonstrate enterprise deployments; integration with other business applications and content repositories; incorporation of social, cloud and mobile capabilities; and vertical and horizontal solutions. Leaders drive market transformation."
Oben rechts ist es ziemlich leer geworden. Nur IBM und OpenText behaupten ihre Position. EMC darf sich etwas zu den Visionären absetzen, müsste aber eigentlich schon zu OpenText zugeschlagen werden. Nur von links rückt jetzt Onbase von Hyland in dieses Segment.
Challengers
"Challengers offer good functionality and have a substantial number of installations, but they lack the vision of Leaders. Nor do they, typically, possess all of the essential functional components of ECM software — or as many as the Leaders. Instead, they use partnerships to fill out their suites, or simply ignore some capabilities or markets altogether. Challengers may lack a broad ECM focus or wide geographical coverage, but they execute well, despite some product or market share limitations.
Oben links ist einiges gelandet, was früher sich bei den Leaders tummelte: Microsoft (endlich oben rechts raus), Oracle, Lexmark. Dazu noch Alfresco und Laserfiche.
Visionaries
"Visionaries may offer all eight of the essential functional components of ECM software natively. Alternatively, they may supply some of them through partnerships with other vendors. In some cases, Visionaries need to integrate acquisitions into their existing product portfolios. Visionaries typically show a strong understanding of the market and anticipate shifting market forces. They may lead efforts relating to standards, new technologies or alternative delivery models, but they have less Ability to Execute than Leaders."
Unten rechts im Quadranten ist M-Files gut gelandet. Passt zum neuen Ansatz der Software.
Niche Players
"Niche Players typically focus on specific categories of ECM technology (such as transactional content management technology), midmarket buyers, or supplements to the offerings of business application or "stack" providers. They may be vendors that are still ramping up their ECM efforts, or that have neither the Completeness of Vision nor the Ability to Execute to break out of the Niche Players quadrant. Some may be "boutiques" that serve only certain regions, industries or functional domains."
Warum der einzige deutsche Anbieter etwas abgerutscht ist, muss man wahrscheinlich in Detail-Daten gucken. Everteam und Objective können längst nicht mehr in der Oberklasse mitspielen. XEROX war schon mal besser positioniert. Aber Newgen aus Indien entwickelt sich gut und strebt in den Visionairies Quadranten.
Im Bericht finden sich zu jedem der Anbieter ausführlichere Beschreibungen, die auch die Einschränkungen beleuchten. Als weitere erwähnenswerte Anbieter werden Box und Docuware genannt (schön, ein weiteres deutschstämmiges Unternehmen)
Market Overview
The dynamics of the global ECM market are changing. As a practice, ECM is evolving into a strategic framework for services that target specific use cases and audiences. Meanwhile, the ECM technology market is becoming more purpose-driven, with the emergence of specialized technologies that can integrate tightly with affiliated content systems.
This evolution creates new opportunities and options for application leaders in charge of ECM, especially those engaged in digital business initiatives that:
Gartner has responded to these new dynamics by refining its definition of ECM to emphasize a more flexible approach and by stiffening the criteria that determine whether vendors qualify for inclusion in this Magic Quadrant. The changes to these criteria make it inadvisable to directly compare vendors' inclusion and positioning on this Magic Quadrant with 2015's Magic Quadrant.
The ECM market grew by 9.4% in 2015 to a worldwide revenue total of $5.9 billion in constant currency. That compares with a 2014 growth rate of 6.2% and a worldwide revenue total of $5.4 billion. The top-three vendors lost market share in 2015, while their smaller rivals gained. More notably, best-of-breed, local and multicountry vendors accounted for 33.8% of the market in 2015, up from 27.9% in 2013. For more details, see "Market Share Analysis: Enterprise Content Management, Worldwide, 2015."
Vendors are also responding to the new market dynamics. In 2015, several of the larger ones announced strategic plans and actions to recast their ECM approach, including buyouts, spinoffs and a willingness to sell off software assets. A restructuring of the market is therefore likely.
Buyers' interest in cloud-based models increased in 2015. Cloud offerings accounted for over 8% of the market's revenue, up from approximately 5% in 2014. These offerings vary widely in their completeness and geographic availability.
Another important trend is for EFSS vendors to add a range of content management capabilities to their existing offerings. These capabilities are often good enough for specific enterprise use cases. For additional information, see "From EFSS to ECM: Consider the Spectrum of Needs in Your Content Management Strategy."
Europe Context
Besonders interssant ist natürlich der Abschnitt mit den Informationen zum Markt in Europa (der dankenswerter Weise wieder sehr ausführlich geworden ist).
Market Differentiators
This report describes the key issues and requirements that clients should think carefully about when evaluating products and services related to enterprise content management (ECM). It also describes a number of vendors with specialist products and experience particularly suited to aspects of the European market.
Other key market differentiators are:
Recommendation:
Clients should ensure that the levels of localization are appropriate for their business needs and cover all aspects of the solution including the user interface, documentation, training and support services.
Recommendation:
Clients should ensure that vendors understand the specific regulations that apply to their country and sector, and that vendors can offer reference clients. Just because a vendor has a European headquarters does not automatically mean it has the necessary expertise.
Considerations for Technology and Service Selection
Recommendations:
Evaluate the vendor's capabilities to meet your specific business use cases and the specific regulatory requirements for your geographies.
Strategize and forecast the content services you are likely to need in the future to support planned business growth, expansion into new markets and new types of content for digital business initiatives.
Recommendation:
Require vendors and implementation partners to demonstrate their capacity, scope and manner of offering regionalized product and customer support, the local languages spoken by support staff, and their effectiveness in face-to-face engagement.
Recommendation:
Examine a vendor's financial viability, growth trends, track record of winning new business and visibility in the relevant market or industry to ensure the vendor is viable.
Have strong knowledge of local conditions and regulations, which can result in superior support.
Have a deeper understanding of local or business-specific applications with which the ECM solution must integrate. This expertise can result in a faster, more-effective implementation and reduce risk.
Speak their clients' local language, enabling their development teams to more quickly and efficiently work with customers to create complex customizations or meet other specialized requirements.
Have cloud data centers within a single European country's borders, which makes it easier for them to comply with local or national data protection and privacy legislation.
Recommendations:
Research all relevant national regulations and standards that your ECM solution must address in your markets
Work with ECM vendors to ascertain whether adherence to equivalent U.S. or international standards is sufficient, or if additional regionalized compliance is required.
Require vendors to demonstrate, if needed, how they will support regionalized standards, data storage and regulatory compliance.
Notable Vendors
Vendors included in this Magic Quadrant Perspective have customers that are successfully using their products and services. Selections are based on analyst opinion and references that validate IT provider claims; however, this is not an exhaustive list or analysis of vendors in this market. Use this perspective as a resource for evaluations, but explore the market further to gauge the ability of each vendor to address your unique business problems and technical concerns. Consider this research as part of your due diligence and in conjunction with discussions with Gartner analysts and other resources.
Alfresco is a vendor of open-source ECM products with headquarters in the U.K. and U.S. It sells worldwide, but has a particularly strong presence in France, Germany, Italy, Spain and the U.K. Alfresco concentrates on the financial services, national government and healthcare sectors, in which it competes both directly and via partners. Its strength lies in the open source nature of the platform (of particular importance in the U.K. public sector) and its many different connectors.
The majority of Everteam's users are based in Europe. It covers a wide variety of on-premises use cases. A cloud version of its software can run in any cloud provider that the client chooses, allowing for flexibility for those EU nations with strict policies about data storage locations.
Fabasoft, which is headquartered in Austria, offers on-premises and cloud-based ECM and business process management (BPM) solutions, as well as a private cloud ECM solution delivered as an appliance. The products are ECSA V3.0 and MoReq2 certified. Its strongest focus is on case management for local and national government, and regulated industries including financial and pharmaceutical businesses. It also offers the Mindbreeze enterprise search and content classification product as a boxed, turnkey solution. Fabasoft offers browser-based user interface for end users as well as administrators, mobile support, integrated ECM and BPM modules, and custom case management applications and business processes.
M-Files is a Finnish vendor that has had strong growth across Europe over the last year. The vendor offers its ECM product in on-premises and cloud versions, with strong integration between the two environments. It can support very granular hybrid deployments. Its use of metadata for all aspects of its infrastructure, from security to navigation, gives it a lot of deployment flexibility. M-Files pursues localized certifications in many European countries.
SER Group headquarters is in Germany with international subsidiaries throughout Europe, and is used predominantly for records management, compliance and process applications. Solutions are available installed with Doxis4 iECM suite, or as a cloud service with Doxis4 Cloud. SER Group is a strong partner for European organizations. Doxis4 Cloud is partially managed in Portugal and runs fully on Amazon EC2, but can be hosted in other jurisdictions according to customers' needs. SER Group meets many country specific standards found in European nations.
Siav has good coverage and expertise in many southern European countries. Based in Italy, it focuses on digital mailroom, case management, capture solutions and also workflow and invoice management with ERP integration, as well as document portals. It also offers a solution for collaboration, as well as file synchronization and sharing, called BlueDrive. Siav is very strong in government and provides ECM solutions to Italian government organizations and other multinational organizations headquartered in Italy. It has a relatively small number of clients outside its core market, but continues to show up on shortlists for regional use cases.
Das wars dann für den ECM Enterprise Content Management Magic Quadrant - mehr gibt es auf unserem Update 2017!